I really hate writing about myself. You know when you get a Slack message from your boss asking for a 200 word blurb for the company’s staff page? My worst nightmare. I’ll be keeping this brief.

I have over 15 years experience in digital, working on my own projects as well with major companies.

Following a few online stunts, I joined KEO Digital in 2013 as a Viral Producer, producing shareable content for brands including River Cottage and Crowdfunder.

I was hired as a video editor by WhatCulture in 2015 and soon started appearing on camera for their professional wrestling YouTube channel WhatCulture Wrestling. There, we hit over a million subscribers, amassing hundreds of millions of views in the process.

I co-founded Cultaholic in 2017, acting as Managing Director for 8 years and overseeing a team which quickly grew to over 30 full-time video editors, writers, and presenters. I also acted as a presenter and voiceover artist for our YouTube channel.

In 2025, I decided to step down as Managing Director to launch my own Twitch channel and consultancy services.