EXPERIENCED. REALISTIC. HONEST.

CONSULTANCY

The internet is full of so-called digital gurus – people who claim they can make you famous in a week while selling you overpriced and crap courses. I hate them and so should you. I’m definitely not one of those people. What I am is someone who’s spent years making online content and knows what actually works.

I can help you grow your channels without the snake-oil nonsense. I’ll cover content, strategy, branding, and teach you how to avoid all of the mistakes I’ve embarrassingly learned the hard way.

Why Choose Me

If you want the corporate-friendly version: I specialise in digital growth strategy, viral content development, and audience engagement. If you want the real version: I’m someone who has been creating popular content for over 15 years and know how to make the algorithm (and actual humans) care.

I combine real-world experience with a healthy dose of honesty. No overpromises, no empty guarantees – just practical guidance, creative ideas, and a partner in your content journey.

Who I Help

  • Creators stuck on a plateau and sick of shouting into the void.

  • Brands & startups who want YouTube to drive growth without looking like an advert.

  • Agencies making shows for clients who just don’t get YouTube.

  • Niche experts who are specialists in their field and want to take their first step into content creation.

What I Offer

  • YouTube Strategy: We’ll figure out what content works for you, how often to post based on your own resources, and what will keep viewers coming back without making you feel like a robot.

  • Content & Ideation: Got an idea? Great. Not sure what to make? Also great. I’ll help you brainstorm, refine, and develop concepts that have a real shot at going viral.

  • Analytical & Optimization Services: I’ll identify the key metrics that will help your channel grow, and teach you how to improve performance on all of them.

  • Branding & Audience Growth: It’s not just about views; it’s about building a community. I’ll help you craft a channel that looks, feels, and sounds like you while attracting the audience you actually want.

What I’ll Produce

In most cases, the first step is for me to conduct a full YouTube channel appraisal. Think of this as me gently roasting your channel. I’ll dig into what’s working, what’s tanking, and what’s somewhere in the awkward middle. You’ll get a 10–20 page playbook with screenshots, examples, and actionable steps.

Your appraisal will include:

  • Channel autopsy: A brutally honest deep-dive into what’s working, what’s flopping, and why.

  • Audience X-ray: Who’s watching, who’s leaving, and how to keep them glued to the screen.

  • Competitive snooping: Spot the rivals stealing your viewers – and build a plan to steal them back.

  • Format surgery: Which shows to scale, which to reboot, and which to quietly kill off.

  • Idea generation sprint: Fresh, repeatable content ideas designed to perform.

  • Title & thumbnail system: Packaging ideas that will lift click-through rates without clickbait shame.

  • Retention playbook: Hooks, pacing, and story beats that keep viewers from bailing at the 30-second mark.

  • Optimization checklist: Metadata, playlists, and upload cadence that make the algorithm (and your audience) happy.

  • Custom growth roadmap: A step-by-step action plan tailored to your channel, goals, and sanity.

  • Monetisation guidance: Tips and tricks to increase your revenue both via traditional and untraditional means.

More in-depth consultancy packages are available for companies and brands which include strategy workshops, team training, as well as ongoing performance analysis and support.

Ready to talk? Get in touch for a personalised quote.